Search Engine Optimization Basics

Search Engine Optimization (SEO) can be a confusing term because not only can it mean many different things, it's constantly changing as the internet changes.  Basically, it can be defined as processes that you apply to a website to improve it's rankings in the search engines.

Why is SEO important?

Good SEO is they key to getting your site seen.  90% of searchers don't go past page 1 of the search results so if your site isn't in the top 10, most people will never see you.  This can have a dramatic impact on how successful your business is.

What does SEO consist of?

Your site SEO is made up of everything that impacts your site.  This includes on-site SEO like your content, the way your links are structured, the text formatting you use, etc as well as off-site SEO which is how other websites impact yours.

How do you improve SEO?

There are many ways to improve your SEO.  You can update your content and coding, you can do link exchanges and one-way linking, you can do article marketing, you can do video marketing and more.  New ways to improve your SEO are constantly being developed and old ways are constantly being devalued which is why hiring a SEO professional is usually the best choice if you want to stay on top of your competition. 

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